How we work
We structure the idea before anyone writes code.
Two or three product-thinking sessions, free. Then a first version, between €20,000 and €30,000. Then the work of reaching a market.
In this order
What happens, and where the cost sits.
This is not a package with tiers. It is the order a project goes in, and the one number in it.
- 01
Two or three sessions, free
We sit down with you and structure the idea before anyone writes code. Who it is for, what the first version has to do, what it leaves out on purpose. Two or three sessions, and there is no invoice for them. You leave with the idea written down, whether or not we build it.
- 02
A first version, €20,000 to €30,000
Then we build it. Not a clickable prototype: the design, the mobile or web app, and the backend it runs on, in a state real people can use. A first version costs between €20,000 and €30,000.
- 03
Then reaching a market
Building the product is the part everyone talks about. Getting it in front of people who pay is the part that decides whether it lives. We have done that inside our own companies, and we are extending it to the products we build for founders. It is new for us, and we would rather say so than sell it as a finished service.
What people ask before the first session.
What do the sessions cost?
Nothing. Two or three of them, and there is no invoice at the end. If it turns out we are not the right people to build it, you keep the structured idea anyway.
What does €20,000 to €30,000 buy?
A first version of the product: the design, the mobile or web app, and the backend behind it. Where a project lands inside the band depends on how much has to be in that first version.
What if the idea is bigger than that?
Then the first version is not the whole idea, and the sessions are where we cut it down to something that can reach people quickly. If it cannot be cut, we will say so before there is a budget on the table.
Do you ever build as co-founders?
On two products, yes. That is the whole list. Everything else we build for founders rather than with them.
How established is the work of reaching a market?
It is new as something we do for clients. We have done it inside our own company: DomiHome, a home-healthcare business in Belgium we co-founded and launched, which reached the national press. We are extending that work to the founders we build for, and we are still working out its shape.
Enough about us, what about you?
Looking for a partner to build your product? Or sitting on a market you know well and cannot build for? Either way, tell us what you are working on.
Let’s talk